Area Event is a full service event production and marketing company specializing in Electronic Dance Music. Collectively the Area Event team has over 30 years of industry experience. Area Event was born in the mid 1990s at the legendary Tunnel and Sound Factory nightclubs. Area Event has gone on to produce and present thousands of independent Electronic Dance Music shows and events across the United States. Highlights have included the launch of Tiësto’s Kaleidoscope World Tour in 2009 and Swedish House Mafia’s first ever New York City performance. Currently Area Event presents Brite Nites every Saturday night at the legendary Webster Hall in New York City, Electric Adventure a unique festival experience presented at Six Flags theme parks and Winter Galactic a unique themed New Year’s Eve event in the heart of New York City. In addition Area Event’s private label business has provided global support, management, marketing and production services for some of the world’s biggest DJs, Festivals, Casinos and Nightclubs.